Really good coffees always have one thing in common: they're fresh!
Although you can store your whole roasted coffee beans for a month or more, they are best within three days of roasting, and about a week later they have lost most of their flavor. To avoid brewing from flavorless beans, buy fresh-roasted coffee beans in smaller quantities more often rather than buying in bulk. Store beans in airtight containers away from moisture and light. If you buy coffee beans in bags that are lined with foil, store them in the original bags, pushing out as much air as you can each time you reseal a bag.
Also, roasted coffee beans "breathe" out carbon dioxide for a few days after being roasted, so you'll need to let any gas out of the container. Just open the lid quickly and reseal it.
You can put coffee beans in the freezer, too, if you place them in an airtight container first. But don't put them BACK in the freezer after you've defrosted them—moisture will condense on the beans and ruin the flavor.
Do not refrigerate beans—it makes them stale.
Grinding your coffee beans:
Use your grinds as soon as you can after grinding them.
Make your instant coffee taste like fresh grounds. Perk up your brew. See how easy it is!
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